Product Marketing Manager

Hackensack NJ OR Redwood Shores, CA

As Product Marketing Manager, you will be responsible for the outbound marketing activities for Vidyo products and technologies.  You will be the in-house buyers’ expert who can take the knowledge that is acquired through a variety of efforts, and transform it into our messaging, outreach initiatives and product development.

What you’ll do:

  • Create product positioning and messaging that differentiates Vidyo products and technologies in the market
  • Drive competitive analysis and create competitive positioning for Sales and Channel partners
  • Communicate the value proposition of the products to the Sales team and develop the sales tools that support the selling process of the products
  • Design and maintain a broad range of outbound materials, including presentations, white papers, data sheets, solution briefs and web content
  • Partner with Product Management to coordinate the market launch of new products and features while managing the cross-functional implementation of the plan
  • Develop the Demand Generation strategy and work with Field Marketing to manage targeted marketing programs to drive awareness and interest in Vidyo’s products and services

Who you are:

  • 5+ years of software product marketing experience with at least 2 years in a field-facing role
  • Bachelor’s degree in Marketing or Business Administration/Management
  • Ability to grasp and translate technical capabilities into benefits that can be understood amongst various audiences
  • Attention to detail and an eye for quality
  • Superb time management skills
  • Very strong written communication skills with a discerning command of the English language
  • Excellent people skills to interact with colleagues, cross functional teams and third parties

Please forward your resume to  Reference Product Marketing Manager in subject line.