Kate McCarthy is a senior analyst serving CIOs; she focuses on how healthcare organizations can leverage technology to optimize organizational performance and engage patients in new, innovative ways in the age of the customer. Kate is an expert on healthcare operations, healthcare reform, HIT adoption, and HIT competitive intelligence, providing analyses of trends from strategic direction to operational functions. Her research also addresses the security, system rationalization, and tools necessary to turn big data into actionable insights as well as the digital tools, tactics, and strategies needed to engage today’s empowered healthcare customer.